Bad Bunny: Breaking the standard for latino artist in the US Market

By Anamari Davila, 10th grade.

2020; Spotify’s most-streamed artist globally, and No.1 on Billboard. 2021; Tickets for “El Último Tour del Mundo”, fastest-selling tour. 2022’ Un Verano Sin Ti, debuts at No. 1 marking the second all-Spanish-language album to reach No.1, the first being his previous Album. Worldwide Latino Artist Bad Bunny has set his name these past few years, not only in Spanish-speaking countries but internationally. Winning three Grammy awards, 4 Latin Grammy Awards, and eight Billboard Music Awards. And now in 2023 with his newest release, “Nadie Sabe Lo Que Va a Pasar Mañana”. Bad Bunny has influenced the music industry greatly all around the world, all while maintaining his authenticity and position to represent Latino artists.

Bad Bunny’s new album NSLQVAPM was a very successful album due to its controversy. In his main track “Nadie Sabe ” he addresses contentious issues of his actions and his opinions on how the world sees him. But in his track of this album, he gives voice to, every good and bad opinion not giving a single thought to what others think of him; by saying in his track “Cybertruck” “Let whoever hates me hate me, let whoever loves me love me” speaking out from his heart and saying he doesn’t really care what other people think of him he lives for himself and no one else. He also speaks about the reality of the life of a famous artist, and how it is not easy, contrary to what people think, and all this made fans love him even more. NSLQVAPM, even though released just recently, has gotten up to 1.2 billion streams on Spotify breaking records, once again. Bad Bunny always says “Be proud to be Latino and never lose that pride!” 

You might recognize songs like “I Like it” by Cardi B or maybe, “Mia” by Bad Bunny ft. Drake. These songs became so famous that people started hearing the name Bad Bunny, El Conejo Malo, and Benito, everywhere. Soon he became an IT Latino artist, and everyone around the world knew or at least heard of him. Bad Bunnys’ commitment to his style and cultural roots, proved to the world that he can be the star, and reach greater heights each time he releases a new song or album.

Throughout his career, Bad Bunny has maintained a strong connection with his Latino Heritage and culture. He always encourages his fans to take pride in their roots and has become an icon to these communities. And with songs with famous artists, expanded his range and global recognition. Bad Bunny’s dedication to his fans and the communities that support him has played a crucial role in his global success.

At the end of the day, Bad Bunny’s path from a rising musician to a global sensation, shows the significance of staying true to oneself, embracing cultural heritage, and exhibiting musical talent. His influence on the music industry has been meaningful, and he continues to be a source of inspiration and connection for audiences worldwide, constantly raising the bar with every new release. 

Bibliography 

Flores, G. (2023, January 17). Bad Bunny’s History-Making Accomplishments. Billboard; Billboard. https://www.billboard.com/lists/bad-bunny-timeline-history-making-accomplishments/jan-10-2023/‌\

Flores, G. (2023, January 17). Bad Bunny’s History-Making Accomplishments. Billboard; Billboard. https://slate.com/culture/2018/07/why-cardi-b-bad-bunny-and-j-balvins-i-like-it-is-no-1-on-the-hot-100.html

Chavarria, B. (2023, October 29). Latino voices on culture, family, sports, legacy, music and language. Washington Post; The Washington Post. https://www.washingtonpost.com/nation/interactive/2023/latino-culture-spanish-music-baseball/

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